The importance of conducting sales transparently, with clear terms and conditions to avoid misleading consumers, was underscored during a recent joint operation. Participants of the national sales event, Jualan Mega Brunei (JMB) 2026, were also reminded to carry out sales and promotions ethically to strengthen consumer trust in businesses. This matter was emphasized during the joint operation conducted by the Department of Economic Planning and Statistics (JPES) through the Department of Consumer Affairs, together with the Weights and Measures Unit (SDT), Industry and Business Ecosystem Division under the Ministry of Finance and Economy.
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